I work at the intersection of business and technology — translating complex IT and AI topics into clear, practical solutions that actually solve real problems. No hype, no unnecessary tools, just what your business needs to move forward.

My background combines commercial thinking with technical understanding. Whether it’s sales, IT architecture, or process optimisation, I focus on one thing: making technology work for the business, not the other way around.

I believe a lot of the eCommerce, IT, and AI space has become overly complicated and, frankly, a bit detached from reality. Too many buzzwords, too little clarity. That’s why I focus on honest communication — clear, straightforward advice that helps you make better decisions and see tangible results.

I work remotely from my campervan, taking on projects across different environments and industries. This way of working keeps me flexible, independent, and sharp. It allows me to step into your business with a fresh perspective and quickly identify what actually matters — and what doesn’t.

At the moment, I mainly work within the agriculture and eCommerce sectors, where I help businesses improve operations, implement smarter systems, and prepare for AI in a way that makes sense for their day-to-day reality. At the same time, I’m always open to exploring new industries and challenges — because the fundamentals of good business and smart technology apply everywhere.

If you’re unsure where to start with IT or AI, or if you feel like things have become more complicated than they should be, you’re not alone. That’s usually where I come in.